The art of authenticity: how to create impactful content for causes and cultural holidays ✨
Cultural holidays
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Causes
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Cultural holidays • Causes •
Cultural holidays or causes, such as Easter, Black History Month or Veganuary, are times of the year when themed content can perform really well.
It can be tempting to leap head-first into a conversation around these holidays or causes by doing something like jumping on a hashtag, but it’s important to know how to purposefully make content that will be received well, add to the conversation, educate and engage.
These dates often hold deep significance to specific communities and groups and so themed content needs to accurately represent them and remain respectful, not be based on stereotypes or caricatures. By accurately representing these occasions, creators show respect for the diversity of their audience.
Authenticity resonates with viewers and builds trust, which is essential for brand-consumer relationships.
The four discoveries to authentic themed content:
1️⃣ Discover the brand’s objective
2️⃣ Discover the purpose of the campaign and why it is relevant
3️⃣ Discover the community or audience of the brand and the campaign
4️⃣ Discover the authentic perspectives of the community or audience
🔑 Overall, getting it right with content created for different causes or cultural holidays is key.
This content was produced by Ellen and Paula.
Creative Lead and Community Manager @ Vidsy.
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