Why Effective Eye Tracing is Key to Engaging Your Audience
Here’s why you should embrace eye tracing when creating video content
🤘 Keep the viewer engaged all the way through your video
Eye tracing is an essential technique for making your motion graphics feel fluid and engaging. If your motion graphics feel jarring and difficult to understand, your viewer will switch off before you have chance to deliver your call-to-action.
🛁 Deliver your key message effectively
With client briefs, one of the main objectives is often around the delivery of a key message. With effective use of eye tracing, you can ensure that your key message is not only delivered well, but is understood and digested by the viewer in the context of the video.
❤️ Lead audience’s attention
As a content creator, you have a super power, and that super power allows you to direct your viewer’s attention wherever you want. Whether you’re trying to raise brand awareness, highlight a new price point or show off a shiny new product, ensure your viewer is always looking where you want them to with an effective eye tracing technique.
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